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Ecommerce is perhaps the fastest and the most cost efficient way of doing business. But where does SEO fit in for an Ecommerce website and why is it important?

The advance internet environment has opened up new avenues for doing business. With Ecommerce, companies can sell their products worldwide, can have virtual stores in every corner of the world, can easily transact in multiple currencies and much more. Ecommerce gives all the benefits of a regular business minus the lofty operational costs.

If you are an Ecommerce merchant, a major chunk of your business happens on your website. Your website must be easily accessible on the major search engines to drive more web traffic.

More often than not, customers search for the products they are looking for rather than search for the company that provides it. Say, you are an Ecommerce merchant dealing in chopsticks. Someone in the Cayman Islands is looking to by a pair of chopsticks on the internet. It is highly likely that he searches for ‘buy chopstick’ rather than the name of your company.

Only if your website is backed by effective SEO should your website flash on the initial pages of SERPs. If not, you stand a high chance of loosing out on a potential customer.

Here are three compelling reasons why you should seriously consider of your Ecommerce SEO website.

1. Out of sight, out of business: Continuing the same example, say your website is buried on page 12 of Google. If that customer finds a satisfactory deal on the 1st first page itself, he will give up his search right away and make the purchase. Even if your chopsticks are better and cheaper, you don’t get the business.

2. The algorithm update bout: Major search engines keep on tweaking their search algorithm. As per the recent Google Panda update, scores of websites were pushed back for having poor content and loads of ads. You need to tune your website accordingly or else you might be knocked out of the competition.

3. Your competitors are already doing it: It is highly probable that your competitor has partnered with an SEO company and is driving web traffic to his site. You can’t just simply sit and watch loosing your customers to your competitor. What do you do? Get an effective SEO of your E commerce website that is low on cost but gives your persistently high search rankings. Turn web visitors into paying customers with effective SEO of your E commerce website.

SeoXcell specializes in SEO of E commerce websites. The company offers on-demand affordable SEO services. To know about the company and its SEO packages, visit http://www.seoxcell.com


9/1/2012 04:51:59 pm

Thank you very much for sharing this useful information. I was doing a project and for that I was looking for related information. Some of the points are very useful. Do share some more material if you have.

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9/24/2012 06:38:33 pm

You’re certainly a great writer.Your post provided me with many helpful pieces of information.

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